How Drone-Generated 3D Models are Changing Real Estate
Real estate and how it's sold hasn't changed all that much over the years, but the way sellers get buyers' attention has been revolutionized more than once throughout history. That's good news for both buyers and sellers, because it keeps things moving forward and helps real estate continue to evolve. As a business that's important for agents, but there's more to the story. People who are selling their homes and people who need homes are both focused on getting what they want from a transaction, and the more they can work together openly and honestly from the beginning, the easier that transaction could be.
Online Listings and Pictures Changed the Game
Before the internet took over, real estate was sold through print magazines and through going into a real estate agent's office and asking what they had available. Then buyers drove around to houses and took a look at them, trying to decide which one they liked best. Eventually they picked one, and the negotiations began. But when agents started posting listings and pictures online everything changed, and the way buyers found what they were looking for became different.
Seeing a Model From All Angles Can Affect Buyer Perspective
One of the ways that 3D models generated from drones could change the real estate game is through perspective. Buyers don't always see everything they want or need to see in the listing or pictures taken, and even driving by doesn't always give a complete picture of the house, yard, and surrounding area. With a 3D model generated by a drone, the buyer would be able to see the outside of the entire house, what's close by, the size of the house in relation to the yard, and other factors that can all change the buyers' perspective of what the house has to offer.
Great Looking Homes Could See Big Benefits
For homes that are already very nice, there could be big benefits to 3D drone models. This comes from giving buyers even more of a chance to love what the house has to offer, and from showcasing features that the buyer might not be able to see from the street. That can make a big difference in whether the buyer decides to choose that particular house, or whether they would prefer something else. In many cases, especially with high-end homes, a 3D model could help the house get sold even faster, and for a better price.
Sellers Can't Hide Defects and Related Issues
Another big benefit with 3D drone models is that sellers can't take outside pictures in strategic ways to hide big problems. They aren't able to make the house look better or the yard look bigger, because the 3D model will show everything that they tried to cover up. With this in mind, perhaps agents will stop thinking of external looks of a home in terms of "curb appeal" and shift their thinking toward "3D Appeal" or "Aerial Appeal". That can either steer buyers away or force sellers to choose a more realistic price point for their home. In either case, it can lead to the right buyer coming along and the seller getting the house off the market and into the hands of someone who really wants to buy it.
Making Fast, Informed Decisions Moves the Selling Process Along
By creating 3D, drone-generated models for homes that are for sale, the selling process may move along faster. The more buyers can get information on the home before they go to see it, the more they will research the home and get all of the knowledge they can about it. They may have mostly made up their mind to buy it by the time they contact an agent and ask to get inside. That speeds up the process, because the buyer doesn't have to wait for an agent to get back to them in order to get a lot of the information they really need to make the right decision.
Both the Buyer and the Seller Can Have a Better Experience
When a seller can move a home quickly and a buyer can find something they love fast, both parties benefit from the experience. Having a 3D drone model doesn't guarantee that buyers and sellers will be happier, but it does provide the opportunity for everyone who is party to the real estate transaction to get information, learn things up front, and not need to worry about a lack of transparency. In short, having everything on the table right from the very beginning makes buying and selling a home easier, faster, and less stressful.
Will the Standard for Real Estate Change With 3D Imaging?
Right now 3D, drone-generated imaging is far from standard. Most real estate companies and sellers don't offer it. But there are many good reasons to start providing it, and the indication is that it could change the face of real estate again. Eventually, using drones and creating 3D images may become standard, and when that takes place both buyers and sellers will be able to benefit from the increase in technology for their real estate transactions.