Hasten Team's Blog

Check thoughts and ideas of Hasten Team - best provider of Virtual Staging in the USA. 
You can find here some useful information for real esate professionals, and recent interviews as well!

Should You Consider Visual Marketing Tools for Your Business?

Visual content is in higher demand than ever before. There is no real estate company in the world that has not used any visual tools to market their property. It goes without saying that development companies can present their product only by means of 3D architectural visualization, 3D interior design renderings, cinematic flythrough videos, 3D virtual tours, etc.

So Why Should I Consider Visual Marketing Tools When Selling a Home?

A recent social media examiner report revealed that 74% of marketers use visual content in their social media marketing - even more than blogs. In fact, visual marketing is considered to be the second most important form of marketing content after blogs. What if it’s a combination of a blog post and a luxury virtual staging of an expensive apartment somewhere in Soho? No doubt it will grab potential buyers' attention. Fortunately, there are many awesome, yet affordable tools that can help your properties compete more effectively in the real estate market.

Virtual reality is drastically changing real estate marketing as well as social and online media have done once and for all. That is because our audience has also changed. Your clients are no longer willing to read your long-winded mailouts. You have about 3 seconds (as recent studies show) to capture their attention.

Real estate marketing is 85% image-based. It is a fact that visual content gets shared more often on Facebook, pictures are liked twice the rate of text updates, and videos are shared 12 times more often than texts and links on Facebook business pages. VIsual content is great for search engine optimization (SEO). Search engines now incorporate social signals into their ranking algorithms. The sites that have the biggest impact are Google Plus, Facebook, Pinterest, Twitter, and Instagram, of course. By sharing visual content that increases your engagement rates, you are increasing your SEO.

Real estate professionals are constantly on the go, and most of you strive to find enough time to market yourself and your business. Luckily, Hasten, the leading virtual staging company in NYC, provides a vast variety of visual marketing tools for real estate that will be your time-saver. We will have a huge impact on your potential buyers together and will contribute to selling your properties faster. Augmented reality and real estate cannot exist without each other anymore.

Top 5 Visual Marketing Tools for Real Estate

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1. Virtual staging

Virtual staging for real estate has become an essential part of real estate marketing. 84% of top selling brokers in NYC use Hasten for virtual staging. Virtually staged images with a sophisticated touch is a much better solution than a bare, blank apartment with a window and a door.

Why does almost everyone choose virtual staging over real home staging? It is cheaper. It is faster. It looks way better.

Stop wasting your time and money on “luxury home staging”. Try the best virtual staging by Hasten. You are a 21st-century person!

2. 3D Architectural Visualisation

You don’t have photos or your property is full of bulk furniture? Is your property still in construction? Do you need a possible reconstruction option of an existing property?

These are the main benefits of the 3D architectural rendering. You do not need anything except the floorplan.

Impress your audience with high quality interior renderings. Hasten team can bring your boldest idea into reality.

We also provide 3D exterior renderings for development companies that help present your building better than any drone.

3. 3D Virtual 360ᐤ tours

Augmented reality is a total breakthrough in real estate marketing. You can smoothly guide your clients through high-resolution HDR panoramas, showing different design options of your property using your smartphone! Giving an immediate understanding of the space, layout, and feel will distinguish your listing among thousands of others. 3D walkthrough house interior can even allow you to hold a virtual real estate open house!

4. Flythrough videos

A cinematic real estate video is crucial for having a huge impact on your potential buyers. Hasten team creates eye-opening flythroughs and slideshows that is a peerless visual tool to showcase all the features of the property and sell its benefits to future residents.

5. Real estate professional photography

Proud to partner with best photographers in NYC who know the secret of giving potential buyers a reason to fall in love with the home.

Having an eye for detail and finding the best camera angles - they capture magic in every shot.

A true passion for photography is what makes their images extraordinary.

Are you still questioning “Why should I use this”? We can answer any questions you have at hello@hasten.me

Hasten Recently Featured As One of the BEST Virtual Staging Companies

Recently Hasten was featured as one of the “best of the best” virtual staging companies after being selected to participate in a test that was being conducted by Get LISTED Realty.

The test consisted of virtually staging 3 photographs of a vacant living room, dining room and master bedroom with minimal instructions. Here you can see how Hasten completed it.

Get LISTED Realty, judged Hasten and other virtual staging companies on the quality of their virtually staged photos, uniqueness of their staging choices and professionalism to work with.

We are proud to come out on top and the results of this test were consistent with Hasten’s values as a company.

It was an honor to participate in this exciting project that allowed us to showcase our services to the home selling community that visits Get LISTED Realty’s website.

Check out full story, the results of the project, and images staged by other virtual staging companies here: https://getlistedrealty.com/virtual-staging/

Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

  Traditionally-staged listings against Hasten's virtually-staged apartments.

Traditionally-staged listings against Hasten's virtually-staged apartments.

Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test. 

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

1. 634 Washington Street, #3A – $1,150,000

  2 Beds, 1 Bath | West Village    (Compass)

2 Beds, 1 Bath | West Village

(Compass)

  4 Beds, 4 Baths | Carnegie Hill    (Corcoran)

4 Beds, 4 Baths | Carnegie Hill

(Corcoran)

  2 Beds, 2.5 Baths | Chelsea    (Stribling)

2 Beds, 2.5 Baths | Chelsea

(Stribling)

  1 Beds, 1 Bath | Greenwich Village    (Compass)

1 Beds, 1 Bath | Greenwich Village

(Compass)

  1 Bed, 1 Bath | SoHo    (Compass)

1 Bed, 1 Bath | SoHo

(Compass)

  2 Beds, 2 Baths | 1,392 SF | Harlem    (Compass)

2 Beds, 2 Baths | 1,392 SF | Harlem

(Compass)

  2 Beds, 2 Baths | 1,323 SF | Fort Greene    (Stribling)

2 Beds, 2 Baths | 1,323 SF | Fort Greene

(Stribling)

  5 Beds, 6+ Baths | 5,937 SF | Tribeca    (Corcoran)

5 Beds, 6+ Baths | 5,937 SF | Tribeca

(Corcoran)

Virtual Staging: An Innovative Way to Attract Buyers

As technology continues to improve, growing numbers of home sellers find themselves looking into the benefits of using virtual staging to help sell their home. But just what is virtual staging and how does it stack up against physically staging a home to sell?

As the name implies, virtual staging is done on the computer rather than in real life. This means that, unlike traditional staging, you don’t rent any furniture, decor, or accents. Instead, virtual staging digitally inserts all of those same items into photographs of empty rooms in the home. This, in turn, helps to attract potential buyers online to tour the home, where they can then use their imagination and consult the virtual staging photos in order to envision how each room would look with furniture inside.
 

Preparing for Virtual Staging

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One of the most important steps when preparing to virtually stage a home is to professionally photograph the rooms that will be virtually furnished. It’s crucial that these images are high-resolution to ensure that the final listing product is perfected for online buyers.

Make sure to remove any unwanted items before capturing each room on camera - this will speed up the process of editing. Once the photos are primed and ready for staging, the virtual stager can add furniture and decor to compliment the overall style of the home. High-quality listing photos improve the final staged product by giving the stager the opportunity to work with an ideal canvas.
 

Why Choose Virtual Staging?

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Virtual staging has a number of benefits but the biggest is of course price. While staging an apartment in New York City the old fashioned way costs an average of $2500 per month, virtual staging typically costs between $39 to $199 per room. What’s more is that this fee is a one time cost as you don’t have to pay for renting furniture. As the average home for sale in 2018 stays on market between 34 to 53 days, this means that virtual staging could save sellers several thousands of dollars. And that’s not even considering that many stagers require a minimum contract!

In addition to saving money compared to traditional staging, virtual staging can also increase the value of your home as well. In fact, according to the National Association of Realtors (NAR), 33 percent of buyers’ agents said that staging a home increased its’ value by one to five percent when compared to similar homes that were not staged. Not only that but 39 percent of sellers’ agents said that staging a home greatly decreased the time it spent on the market.

Another pro of virtual staging is that gives sellers the opportunity to create a strong first impression with potential buyers. As Jen Williams, Redfin Market Manager, says, this is important because “buyers will imprint on the first photos they see of a home and will develop their first positive feelings and attraction to a property at that time.”
 

Important Tips

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If you choose to stage your home virtually, there are a few things to keep in mind. First, remember to provide potential buyers with photos of the empty rooms as well as their virtually staged counterparts. This will help to show buyers that the home they’re thinking of touring not staged in person so that they are not confused when entering the home.

Virtual staging can be an incredible asset when you’re selling a vacant home, or one that has wild-card tenants or dated décor. It allows potential buyers to view the right vision of the home – not empty, but one that’s comfortable and easy to live in.

Written by Angie Bersin

Heidi Klum Buys $5.1 Million Soho Loft Impressed by Hasten Renderings

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Heidi Klum finally bought a home in New York — now she is the new owner of a Soho penthouse loft. Although loft is in need of a total gut renovation, Hasten interior renderings must be a great source of inspiration.

 Hasten 3D visualization for 515 Broadway

Hasten 3D visualization for 515 Broadway

Klum had previously stuck to the West Coast for her property holdings. The former Victoria’s Secret Angel paid $9.88 million for a nearly 12,000-square-foot Los Angeles mansion in 2013, per Variety, which she bought right after her split from ex-husband, Seal. The former couple had resided in an impeccably renovated eight-bedroom Brentwood estate, which sold for $24 million in 2014.

 Loft 3D visualization by Hasten

Loft 3D visualization by Hasten

But now, Klum has paid $5.1 million for a top-floor co-op at 519 Broadway, which is part of a three-building complex that includes 515 Broadway and 84 Mercer Street. Klum used the limited liability company Hk East Coast LLC to complete the transaction.

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The loft was listed by Edward Hickey of Compass and had been used as an authentic art studio for the past 30 years. However, it's unclear if Heidi plans to use it for business or turn it into her new home.

http://observer.com/2018/04/heidi-klum-buys-soho-loft-penthouse-new-york/